NOVIOM LABS KNOWLEDGE CENTRE
Useful answers for better digital decisions.
Guides, explanations and practical tools based on the technologies, marketing channels and delivery decisions we work with.
SERVICES & GROWTH
Practical knowledge, organised around the work.
App Development
Product decisions, mobile technology, launch and improvement.
KNOWLEDGE AREAWeb Development
Platforms, bespoke systems, conversion and ongoing website improvement.
KNOWLEDGE AREAEcommerce
Store platforms, customer journeys, integrations and operations.
KNOWLEDGE AREASEO
Technical foundations, useful content, authority and measurement.
KNOWLEDGE AREAPaid Advertising
Google, Meta, ChatGPT Ads, landing pages and commercial measurement.
KNOWLEDGE AREAAI Search
AI visibility, entities, evidence, citations and structured information.
KNOWLEDGE AREASocial Media
Strategy, content, community, paid distribution and reporting.
LATEST KNOWLEDGE
Is Shopify good for SEO?
What Shopify provides for search visibility, where implementation matters and how ecommerce SEO extends beyond changing metadata.
PAID ADVERTISINGWhat makes a Google Ads campaign profitable?
Why profitable Google Ads management depends on search intent, lead quality, landing pages and business economics—not simply reducing the cost of a click.
WEB DEVELOPMENTAre WordPress websites secure?
A practical look at WordPress security, including updates, plugins, hosting, access control, backups and the responsibilities that come with an open platform.
ECOMMERCEHow to improve your Shopify conversion rate
A structured approach to improving Shopify sales by finding friction, strengthening product decisions and testing meaningful changes.
AI SEARCHHow do AI systems understand what a business actually does?
How clear services, consistent entities, useful evidence and machine-readable relationships can improve a business’s discoverability in AI-assisted search.
ECOMMERCEHow many Shopify apps does your store really need?
A practical way to review Shopify apps by business value, storefront performance, data access, cost and operational risk.
PAID ADVERTISINGGoogle Ads or ChatGPT Ads: where should your budget go?
A practical comparison of established keyword demand and conversational advertising, including reach, intent, measurement and when the channels can work together.
WEB DEVELOPMENTWhat maintenance does a WordPress website need?
The practical work involved in keeping a WordPress website updated, backed up, secure, compatible and useful after launch.
ECOMMERCECustom Shopify theme or off-the-shelf theme?
How to choose between adapting an established Shopify theme and building a storefront around a bespoke design system.
SEOWhy good SEO starts with the pages closest to revenue
Why service, product and comparison pages often deserve attention before a business commits to publishing a large volume of new articles.
WEB DEVELOPMENTWordPress, Wix or Webflow: which approach suits your website?
A balanced comparison of three popular website platforms, focusing on editing, ownership, design control, maintenance and future requirements.
ECOMMERCEHow much does a Shopify website cost?
The costs behind a Shopify store, from subscriptions and themes to development, apps, payment processing and ongoing improvement.
PLATFORMS
Work with the platform you have—or choose a better fit.
Clear guidance covering WordPress, Shopify, WooCommerce, Wix, Webflow, Squarespace and the tools businesses use to manage content and commerce.
WooCommerce
An ecommerce platform built on WordPress.
PLATFORM GUIDEShopify
A hosted ecommerce platform with managed infrastructure and a broad application ecosystem.
PLATFORM GUIDEWordPress
A widely used content-management platform for editable websites and publishing.
PLATFORM GUIDEElementor
A visual WordPress page builder used by many existing business websites.
PLATFORM GUIDEWix
A managed website platform combining visual editing, hosting and business tools.
PLATFORM GUIDEWebflow
A visual website development platform with managed hosting and a structured content management system.
PLATFORM GUIDESquarespace
A managed website builder focused on templates, visual editing and bundled business features.
TECH STACK
Understand what sits behind the product.
Backend
Mobile
Flutter
A cross-platform application framework for building iOS and Android products from one codebase.
TECHNOLOGY GUIDEDart
The programming language used by Flutter.
TECHNOLOGY GUIDEUnity
A real-time development engine for creating 2D and 3D games across mobile, desktop, console, web and immersive platforms.
Data
MySQL
A mature relational database used by many web applications and commerce platforms.
TECHNOLOGY GUIDEPostgreSQL
A capable open-source relational database with strong standards support and advanced data features.
TECHNOLOGY GUIDERedis
An in-memory data store commonly used for caching, queues and short-lived application state.
Frontend
Tailwind CSS
A utility-first CSS framework for building consistent responsive interfaces.
TECHNOLOGY GUIDEAlpine.js
A lightweight JavaScript framework for focused interactions in server-rendered pages.
TECHNOLOGY GUIDEJavaScript
The browser language used for interaction, animation and application behaviour.
TECHNOLOGY GUIDELivewire
A Laravel framework for interactive interfaces driven primarily from the server.
APIs & AI
TOOLS & CALCULATORS
Turn questions into useful numbers.
ROAS Calculator
Calculate return on ad spend, revenue per pound and estimated gross profit.
INTERACTIVE TOOLGoogle Ads Profit Calculator
Check whether your Google Ads are likely to be making money and see where performance may need attention.
INTERACTIVE TOOLApp Development Cost Estimator
Choose an app project type to see a clear starting investment.
INTERACTIVE TOOLWebsite Cost Estimator
Estimate a website starting price from its type, page count and external integrations.
INTERACTIVE TOOLSEO ROI Calculator
Model the potential commercial effect of additional qualified organic traffic.
INTERACTIVE TOOLConversion Rate Calculator
Calculate the percentage of visits or leads that complete a desired action.